SKECHERS has enlisted Martha Stewart to promote its SKECHERS Arch Fit styles.
The legendary lifestyle icon stars in a commercial for the sneakers, which are introduced as the ultimate solution for all-day comfort. She says she puts in lots of work around her farm and, when it comes to comfort, her SKECHERS work just as hard as she does because SKECHERS is the comfort technology company and has comfort innovations like air-cooled memory foam and Arch Fit, that keep her feet comfy all day long. She also mentions that they look amazing before being interrupted by a worker surprised to see one of Martha’s horses wearing SKECHERS. Asked about this, Martha explains that she just wants her horses to be comfortable.
The commercial ends with the celebrity saying the tagline “SKECHERS – The comfort technology company”.
“It all starts with your feet, and nobody helps us feel better than Skechers. All of their designs and colors are loaded with cushioning and style – they’re a natural for the home, garden and workplace. I think they’ll really resonate with those who follow and enjoy the Martha Stewart Brand, and I look forward to building on our new partnership,” Martha Stewart, who wears Skechers’ Memory Foam and Arch Fit collections in the campaign, said in a press statement.
SKECHERS has also teamed up, over the past years, with multiple other celebrities, including singer Willie Nelson, fitness gurus and television personalities Brooke Burke and Amanda Kloots, Dodgers pitcher Clayton Kershaw, golfers Brooke Henderson and Matt Fitzpatrick, former football players and broadcasters Tony Romo, Howie Long and Cris Carter, iconic boxer Sugar Ray Leonard and NASCAR legend Rusty Wallace.