Matthew McConaughey stars in a new ad for software company Salesforce, reminding us that the new frontier is right here, on Earth.
The spot, part of the giant’s #TeamEarth global campaign, features the actor descending on Earth in a hot air balloon and passing above various places and people who embody ideas of trust, sustainable future, and inclusion. A couple on their wedding day, men planting trees, and minorities in an office building are some of the characters featured in the ad, which delivers the following message through McConaughey’s voice: “Space. The boundary of human achievement. The new frontier. It’s not time to escape. It’s time to engage. Time to plant more trees. Time to build more trust. Time to make more space for all of us. So while the others look to the metaverse in Mars, let’s stay here and restore ours. Yeah, it’s time to blaze our trail. Cause the new frontier? It ain’t rocket science. It’s right here”.
The song playing in the background is “Bah Bah Conniff Sprach (Zarathustra) by Ray Conniff and The Singers.
Included on the 2008 album “You Are The Sunshine Of My Life,” the single is available for purchase on Amazon for $1.29.
Sarah Franklin, President and Chief Marketing Officer, Salesforce, described #TeamEarth as a rallying cry aimed at inspiring people and companies to use their platforms for change.
“Guided by our core values of trust, customer success, innovation, and equality, we are shining a light on how businesses and people can come together to build a better future. We’re delighted to partner with the acclaimed actor and writer Matthew McConaughey to co-create and share this campaign, and we invite the global community to join in,” Franklin also said.