Rocket Mortgage highlights, in its latest ad, that it can help you stand out in a competitive market with its Verified Approval, which verifies your financials and shows sellers that your offer is backed by Rocket Mortgage.

“Finding a place to call home isn’t always easy. But even against the odds, our families made it happen. It’s your turn now. And Rocket Mortgage is here to help open those doors. With a verified approval you have an edge. Now sellers know you’re a serious buyer. When it’s time to buy that house and make it home, Rocket can,” the voiceover says in the 30-second ad, which shows a family reunion where all family members are wearing identical red T-shirts featuring a tree of life.

A previous Rocket Mortgage commercial featured ESPN analyst Kirk Herbstreit showing up to save the day for a couple looking for a house. He called a team of college football mascots into a huddle to let the couple know that a verified approval from Rocket Mortgage verifies your income, credit and assets all up front, putting potential buyers ahead of a regular pre-approval.

Over the years, the mortgage lending company has teamed up with several other celebrities to promote its Rocket Mortgage app, which helps customers, with on-demand assistance from licensed mortgage advisers available with just a tap, to go through the loan process at their own pace. Among them are actor/comedian Keegan-Michael Key, actor Ryan Kitley, pro golfer Rickie Fowler, NFL legend Barry Sanders, and comedian Tracy Morgan.