Rent the Runway promotes its website and mobile app in a new commercial.
“If you want to wear everything, buy nothing. Rent designer styles up to 90% off retail with Rent the Runway,” the voiceover says in the opening of the 30-second ad, mentioning that the garments are dry cleaned and delivered to your door. Viewers are encouraged to make every occasion an excuse to wear something new and say goodbye to outfits they’ll only wear once and getting bored of their closet. The narrator also points out that, “with thousands of looks from designers you love, there’s no reason not to rent” and adds the tagline “Buy nothing, wear it all”.
Consumers can start renting for $30 on renttherunway.com. Onscreen lines inform that one-time rentals are from $30 and one-month subscription trials are from $69 per month. What they need to do is reserve styles in advance, select a delivery date and then keep them until their original due date.
When the rental period is up, they must return the items using the included prepaid shipping label. A free backup size is included in every order to make sure customers get an outfit that fits.