Rakuten has unveiled a teaser for its Super Bowl commercial.
The 15-second video features the British actress Hannah Waddingham, who plays Ted Lasso’s boss, Rebecca Welton, in the Apple TV+ sports comedy-drama series “Ted Lasso”, practicing her evil laugh in front of a mirror.
At the end of the teaser, viewers are encouraged to see who gets the last laugh on February 13, during the Big Game.
This will be the online retailer’s first-ever Super Bowl commercial. Rakuten joins, thus, the list of first-time appearances in the Big Game’s national lineup this year, alongside soap brand Irish Spring, cryptocurrency exchange platform FTX, electric vehicle charging brand Wallbox, and DoorDash.