Quorn says that tasty resolutions are easy to keep in its latest advert, promoting the brand’s range of products.

The spot, created by adam&eveDDB and directed by Bjorn Ruhmann, features Tommo, a meat-loving wrestler dad who has made a resolution to eat more healthily, but without compromising on taste. While frying some Quorn sausages in a pan, he shares with viewers his experience with New Year’s resolutions and says that he didn’t manage to stick to any of them in the past. He would have wanted, for instance, to tone down his entrances, have no more feigning injuries, and rip his shirt less, but he hasn’t fulfilled those resolutions. However, thanks to Quorn, he did fulfill his resolution to eat more healthily because “tasty resolutions are easy to keep”.

The advert, part of Quorn’s “Helping the Planet One Bite at a Time” campaign, is set to run until the end of February 2022 across TV, BVOD, online and social.

The brand’s range of products includes sausages, mince and pieces – all of which are high in protein, low in saturated fat and a source of fibre. The offering also includes the recently launched Quorn Brilliant Bangers and the frozen favourite Quorn Swedish Style Balls.

Quorn offers, on its website, a collection of recipe inspiration, from meal prep winners to delicious dishes under 500 calories and midweek dinner recipe ideas, and meals made with just 5 ingredients in 5 simple steps.