Peloton has released its New Year 2023 commercial, encouraging people to adopt and maintain an active lifestyle.

The spot opens with the narrator informing that 92% of households that kick off the year with Peloton are still active a year later and highlights that if 92% stick with it, so can you, despite the mean comments heard in voiceover, that those households are actively using the Peloton as a coat rack, the Peloton community is “just an elitist fitness cult” and the Peloton users will give up eventually.

At the end of the commercial, viewers are encouraged to visit onepeloton.com.

In the past few years, Peloton has promoted its products, as well as its world-class instructors, with a focus on the motivation they provide when you need it the most.

For some of its campaigns, the brand has also enlisted celebrities. Among them are Sex and the City actor Chris Noth, Ryan Reynolds, who even wrote, produced, and filmed some of the ads, alongside his media company, Maximum Effort, Christopher Meloni, and more.