Organix has released a new TV ad to promote its range of new baby & toddler meals, finger foods and snacks and encourage parents to spark an early love of great food from first tastes to lunchbox snacks.

The spot features children of different ages, including a 7-month baby, a toddler and a girl, eating various Organix products and loving them. A baby receives from his mother Organix Rainbow Veggies with lentils and is delighted by the delicious taste of this combination, a toddler at a picnic with his parents eats an Organix Apple Rice Cake and then heads to a plate with apples and strawberries, and a girl rushes to her mom’s bags after she returns home from shopping to grab a Lemon & Lime oaty bar. After that, she sets her eyes on some hot peppers, which her father manages to take from her just in time.

The advert ends with the voiceover saying the tagline “Organix. Spark their love of great food”.

The brand’s range of new baby & toddler meals, finger foods and snacks offer a wide variety of natural tastes and textures, for babies, toddlers and bigger kids, too.