Multiple Olympic, World and European Champion Athlete Sir Mo Farah CBE, who is also a dad of four, stars in a new TV advert for Oral-B iO electric toothbrush.

The spot features the athlete using the Oral-B iO, which is described by the brand as its best brush yet, while the voiceover declares that the toothbrush, “designed to improve brushing, ended up changing everything”. Onscreen lines highlight some of the most important features of this toothbrush, such as the rotation, the interactive display, the micro-vibration.

The soundtrack music is provided by the 2019 single “Watch Me Now” by Danger Twins, from their album of the same name. The song is available for purchase on Amazon for £0.99.

The Oral-B iO boasts a breakthrough technology that combines the gentle energy of micro-vibrating bristles with Oral-B’s dentist-inspired round brush head, all powered by a first-of-its-kind smooth magnetic drive system, a smart pressure sensor that helps keep you from brushing too hard, an interactive display that shows the minutes spent brushing, more.

The iO series includes Oral-B iO 7 Ultimate Clean Electric Toothbrush, with 5 visible cleaning modes for personalized cleaning, the Oral-B iO 8 Ultimate Clean Electric Toothbrush, with 6 visible cleaning modes for personalized cleaning, and Oral-B iO 9 Ultimate Clean Electric Toothbrush, with 7 visible cleaning modes for personalized cleaning.