Ocean Spray invites you to power your holiday in a new commercial, that introduces a wiggling, jiggling cranberry as the most powerful party guest in the house.
The spot, part of the brand’s new “Power Your Holidays” campaign, launched for this year’s holiday season, features a tense, bored family forced together in a formal dining room for a holiday dinner. The father places at the center of the table three wiggling, jiggling logs of Ocean Spray Jellied Cranberry Sauce. As the jellies start wiggling, the family members soon begin to wiggle and jiggle, too, just as the jellies do, and the boring dinner soon turns into a full-out party.
The music used in the ad is a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs. The original song and extended version will be available on Spotify this month.
The campaign has been developed by Ocean Spray AOR, Orchard Creative (NYC) and also includes digital spots set to be launched across the U.S. within streaming video platforms, across social media, and custom media partnerships, including Vox.