Ocado, the world’s largest dedicated online grocery retailer, highlighting the competitive pricing of the UK’s most loved groceries in its latest advert.
Created by St Luke’s and titled “Bringing Great Value to the Table,” the spot features a large table filled with lots of groceries getting out of an Ocado truck and sliding down the streets and into homes to deliver quality products at affordable prices to a diverse cast of people. Among the items showcased throughout the video are the Ocado salmon, now priced at £3.35, British broccoli, at just 46p, easy peelers (£1.35), and Hovis Best of Both (£1).
“Our everyday savers bring great value to the table,” the voiceover says at the end of the advert, adding the tagline “There’s an Ocado just for you”.
The campaign runs across TV, VOD, social, digital, press and radio.