Noom Commercial Actor - Man Finishing Every Plate

Noom has launched a series of new commercials to promote its weight-loss app, which has a psychological approach to weight loss and helps you break the cycle of deeply ingrained habits and replace them with healthy, lasting ones.

One of the spots features a man always finishing his plate of food. He is shown at restaurants, struggling to eat every single piece from his plate when the waiter comes to take the plate. One day, as he uses the Noom app, he finds out that he became a member of the “Clean Plate Club” (which means he finishes his plate even when he’s full) because he was conditioned to finish his plate since childhood.

The commercial, which features a cover of Pixies’ 1988 song “Where Is My Mind?”, ends with the voiceover stating that Noom Weight uses psychology to help you understand your habits, change them, and realize that, when it comes to losing weight, it’s psychological.

Viewers are encouraged to sign up and lose the weight for good.

The weight-loss app, which aims to teach users new skills and help them build healthy habits, offers calorie counting, activity tracking, group support, personal coaching, as well as a diabetes prevention program that is fully recognized by the Centers for Disease Control and Prevention.


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