Price comparison site MoneySuperMarket has teamed up with Dame Judy Dench for its latest ad campaign, titled “Saving the Nation” and created by New Commercial Arts.

In the spot, the Oscar-winning actress plays the role of the leader of a team called MoneySuperSeven, which it turns out is a group of purple patriots dedicated to slashing the bills of Britons, bills that are going through the roof, according to Dench’s character, whose codename is “Eight”. She talks to the crew members from a hi-tech villa and encourages them to deliver the best deals possible for the nation. One of the Super Seven says she could save people up to 300 pounds on car insurance, another one says she’s ready to help people save money on travel insurance, and another one says she can save people up to 300 pounds on a new credit card. She urges the rest of the team to keep focused and stay on top of their game, adding “if we can’t save Britain money now, no one can.”

“We are thrilled that Dame Judi has joined the MoneySuperSeven to steer the squad through its toughest challenge yet,” Lis Blair, general manager, insurance, marketing and customer at MoneySuperMarket, said in a press statement.

Judi Dench has recently partnered with Benedict Cumberbatch to promote Red Nose Day 2021.

In the spot, the Oscar-winning actress plays the role of the leader of a team called MoneySuperSeven, which it turns out is a group of purple patriots dedicated to slashing the bills of Britons, bills that are going through the roof, according to Dench’s character, whose code name is “Eight”. She talks to the crew members from a hi-tech villa and encourages them to deliver the best deals possible for the nation. One of the Super Seven says she could save people up to 300 pounds on car insurance, another one says she’s ready to help people save money on travel insurance, and another one says she can save people up to 300 pounds on a new credit card. She urges the rest of the team to keep focused and stay on top of their game, adding “if we can’t save Britain money now, no one can.”

“We are thrilled that Dame Judi has joined the MoneySuperSeven to steer the squad through its toughest challenge yet,” Lis Blair, general manager, insurance, marketing and customer at MoneySuperMarket, said in a press statement.

Judi Dench has recently partnered with Benedict Cumberbatch to promote Red Nose Day 2021.