MANSCAPED promotes its all-new Ultra Premium Deodorant in a new commercial.

The spot features two men by a waterfall, singing a song with the following lyrics: “Breathe it in, the cool morning dew, let it fill you. Make your heart feel brand new. Breathe it in. The breeze in the air. Let go of your worries, let go of your cares. Breathe it in. And know that you’re free. Breathe it in. That feeling of glee. That is my final plea. Breathe it in!”. As one of them sings, lifting his arms in the air, his fellow faints, which makes the first one breath his underarm.

The commercial ends with the voiceover saying “Don’t let body odor take your breath away” and urging viewers to try MANSCAPED’s Ultra Premium Deodorant.

The Ultra Premium Deodorant is part of the brand’s new Ultra Premium Collection, launched on January 2022 and available now in the United States and Canada at $54.99, which also includes Body Wash, 2-in-1 Shampoo+ Conditioner, Hydrating Body Spray and Lip Balm. The products are dermatologist-tested, cruelty-free, vegan friendly, and made to keep users feeling fresh, clean, and like their best selves.

Created and designed exclusively for men, the Ultra Premium Underarm Deodorant uses an aluminum-free, invisible formula, and features a refined cologne-quality fragrance.

Select MANSCAPED products and unique bundles can also be found at Target and on Amazon with Prime and pickup options available. Consumers can also find Manscaped goods at Best Buy locations throughout the U.S., with more domestic and international retailers coming soon.