MANSCAPED has released a new ad to promote its UltraPremium Collection.

The spot features a group of three women as the “Smooth Team”, ready to intervene to some guys’ place. A man warns them to be alert because they have no idea how undergroomed those guys are actually are. “Armed” with the MANSCAPED UltraPremium Collection, which is introduced as “the best way to level up your grooming arsenal”, the three women, all clad in black outfits, smash the front door and get into the house, where they conclude it’s time to go Ultra Premium on those dudes. They begin thus to use the products from the UltraPremium lineup, including the Ultra Premium Deodorant, which goes on clear, is aluminum-free, and “keeps those puppies smelling fresh”, the body spray, which hydrates the skin and lets you smell fresh, the 2-in-1 Shampoo + Conditioner and the Body Wash.

One of the three women says that MANSCAPED has always been about your privates, now about your publics, too, and urges viewers, at the end of the commercial, to go to manscaped.com and receive free shipping when they level up their grooming game with the Ultra Premium Collection. She also mentions that, when you purchase the entire collection, you receive a free three-pack of the Ultra Premium Lip Balm.

The Ultra Premium Collection, formulated with the highest quality ingredients for top-notch skin and hair care, all with clean, vegan, dye-free formulas, infused with the brand’s signature Refined cologne scent, includes UltraPremium 2-in-1 Shampoo + Conditioner, UltraPremium Body Wash, UltraPremium Deodorant, and UltraPremium Hydrating Body Spray.

The products are all paraben-free, formaldehyde-free, phthalate-free, cruelty-free, dye-free, and vegan – according to the brand.

MANSCAPED’s range of products for men’s grooming and hygiene also includes the Lawn Mower, Crop Preserver ball deodorant, and Crop Mop ball wipes, among others.