Macy’s promotes its Friends & Family deal, which gives customers an extra 30% off, in a new commercial.

The spot opens with a teenage girl showcasing an orange top and saying she got it from her mom. Her mom, wearing a pink blouse, walks behind her, saying she got it from her mom. The latter also appears, revealing she has it from hers. Eventually, an old lady sitting in an armchair is featured. The woman, who is the grand grandmother, says they all got it from her.

The commercial ends with the voiceover stating that it’s Macy’s Friends & Family, with an extra 30% off the perfect gifts for mom.