Lexus highlights, in its latest ad, that L/Certified by Lexus might make you wonder if you’re dreaming given the benefits it offers.
The 45-second spot follows a woman behind the wheel of a Lexus in a town where various things around her highlight the benefits she has from being a Lexus owner. A boy crossing the street is carrying a bunch of colorful balloons that feature the text “Best CPO Program” by U.S. News & World Report and the text “5 years running” appears written in the sky. A poster handled by some construction workers informs about the complimentary maintenance plan and a chorus of women sing about the unlimited-mileage warranty for up to six years.
“It doesn’t have to be a dream. With L/Certified by Lexus, a collection of pre-owned vehicles exclusively at your Lexus dealer,” the voiceover says at the end of the commercial.
The automaker has been promoting its L/Certified by Lexus vehicles in the past, informing that each of them comes with an unlimited-mileage warranty for up to six years and a complimentary maintenance plan for two years/20,000 miles, whichever comes first.