Lexus promotes its “December to Remember” sales event in a holiday commercial, based on the idea that the holiday season is a time for not only giving but giving back.

The spot features a young boy who, during a night ride in his dad’s all-new Lexus NX F Sport through the tow, around Christmas time, notices that – while all the houses are nicely decorated – the square is neglected. He decides to ask for his friends’ help and transform the place into a winter wonderland for all to share. The protagonist, his friend Tristan and a girl, join forces and take various Christmas decorations and lights from their house to place them in the town square, which becomes thus a stunning area for the entire community.

“Make this December one to remember. Together! Happy Holidays!” the voiceover says at the end of the commercial.

The automaker’s “December to Remember” Sales Event ends January 3, 2023.