Kia promotes its Presidents’ Day Sales Event in a series of new ads, showcasing its 2022 lineup.

One of the spots features several sports sedans speeding up the Pike’s Peak highway, while the voiceover says “Pike’s Peak, named after Zebulon Pike, who never made it to the top. Of course, he didn’t notice a dam from our sport-tuned GT lineup”.

“Well, Zebulon, this one’s for you,” the voiceover adds at the end of the commercial, which also features a dam taking a look at the automaker’s 2022 Turbocharged GT Sedans.

An onscreen line informs that these vehicles come with a 10-year/100,000-mile warranty and the voiceover points out that Kia have new vehicles arriving weekely and urges viewers to take home the one that’s right for them.

Kia’s Presidents’ Day Sales Event is going on now and ends February 28, 2022.