Justin Bieber x Vespa Commercial

Vespa has released a video to showcase the vespa designed by Justin Bieber.

The spot, titled “Italian Style Meets California Cool,” features the Canadian artist sharing his thoughts on creating a Vespa and posing with the model he created. “Ultimately, the goal in designing is always to put your own unique spin on things. Being able to collaborate with a brand that I have always loved, that’s what the best collaborations are,” he says.

The pop sensation designed the iconic two-wheeler putting his own spin on it. He chose an all-white colorway from the saddle to the grips to the spokes of the rums and a brand logo surrounded by flames on the body of the vehicle. “The flames was a way to give it a little bit of an edge. I thought it would set it apart,” the singer explains.

The Justin Bieber x Vespa will arrive in the classic 50, 125 and 150 cc models.

The partnership between the scooter company and Bieber also includes a limited-edition accessories collection, featuring a pair of gloves and a total white helmet with flames.

Fans will be able to purchase them starting April 20, online, at Vespa.


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