Jet2holidays advertises its services in a new advert.

“This summer, holidays are go with Jet2holidays. So go with 4&5-star hotels and 22kg of baggage included,” the voiceover says in the 40-second ad, which features a diverse cast of people enjoying their holidays.

The spot encourages viewers to visit their local independent travel agent and book now for this summer with just a 60-pound deposit per person.

Serving as soundtrack is the instrumental part of Jess Glynne’s 2015 hit single “Hold My Hand”.

Jet2holidays offers package holidays to sun destinations across Europe and beyond from nine UK airports. Customers have the chance to enjoy a choice of 2-5 star accommodations, with holiday ranges including activity-packed Family Favourites, sun-soaked Luxe retreats and All-Inclusive holidays. Depending on the getaway you are looking for, you can also use Jet2CityBreaks for a city break or Jet2Villas for a villa holiday. Both brands offer “the same great value and friendly service,” according to Jet2holidays.

In 2020, the agency promoted its great value package holidays for couples in a spot inspired by the hand-holding couple consisting of Murad Osmann and his girlfriend, Natalia Zakharova, and soundtracked by Jess Glynne’s 2015 hit single Hold My Hand.

In 2019, Jet2holidays launched VIBE by Jet2holidays, a brand that offers all the award-winning benefits of a Jet2holidays package, but designed to help independent travel agents and customers choose a holiday that is tailored exactly to what they need.