JBL has dropped a series of new spots to promote its noise cancelling JBL True Wireless range.

One of them features a young woman in a grocery store, listening to music through her JBL True Wireless headphones and getting lost in the sound. While the shop assistant is scanning products and the other customers are waiting in queue, she starts singing out loud the song she likes. Realizing that those around her are hearing her “performance”, she suddenly stops with a bright smile on her face.

“Get lost in the sound and dare to feel it with JBL wireless headphones,” the voiceover says at the end of the 15-second commercial, introducing the JBL True Wireless headphones.

Users can listen to music, manage their calls with the built-in microphone and workout without the fear of tangled wires. They can also connect with their voice assistant with the push of a button.

The brand’s range of True Wireless In-Ear Headphones includes several models, such as JBL Wave 100TWS, JBL Live 300, JBL Tune 125TWS, and JBL Reflect Mini.