IKEA highlights, in its latest commercial, that at IKEA, the feeling of home is designed for piggy banks of all sizes.
The spot features a little girl who, noticing her mother’s struggle to work late at night, begins saving money to buy her a thoughtful gift. She collects all the coins left throughout the house and puts them in her small piggy bank which she then breaks to go to IKEA and buy a pillow for her mom. The unexpected present deeply moves the woman, who says thank you to the girl and gives her a kiss.
“For piggy banks of all sizes,” an onscreen line reads at the end of the commercial.