IKEA For Piggy Banks of All Sizes Commercial

IKEA highlights, in its latest commercial, that at IKEA, the feeling of home is designed for piggy banks of all sizes.

The spot features a little girl who, noticing her mother’s struggle to work late at night, begins saving money to buy her a thoughtful gift. She collects all the coins left throughout the house and puts them in her small piggy bank which she then breaks to go to IKEA and buy a pillow for her mom. The unexpected present deeply moves the woman, who says thank you to the girl and gives her a kiss.

“For piggy banks of all sizes,” an onscreen line reads at the end of the commercial.

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