IHOP promotes its Rewards Program, which is an upgraded loyalty program that gives customers the chance to earn PanCoins (digital tokens that can be used to buy more food), in a new commercial.
The spot opens with pancakes being prepared in an IHOP kitchen while consumers are hanging out and having fun at the tables.
The voiceover informs that – when you join IHOP’s new Rewards Program – the International Bank of Pancakes is stacking PanCoins toward free food and you get a smile on your plate. The narrator also urges viewers to download the mobile app and join the Rewards Program.
IHOP customers can earn PanCoins in three different ways – by paying directly from the app via a QR code at their table, entering a code or scanning a bar code on a physical receipt, or placing a to-go or delivery order via the brand’s website or app.