Hyundai has released a new ad to showcase the 2023 Palisade.

The spot opens with a family on their way to a county fair. While the parents are really excited about this trip, convinced that it will be a great experience, their teenage kids are quite reluctant. Arrived there, it turns out it is not very delightful for the adults, who realize there are no healthy meal options, the rides are causing them nausea and other equipment makes them look like they don’t know how to use it.

On their way back home, when one of the children says they want to go again to the fair, because it was fun, the dad, who’s driving the 2023 Palisade and enjoying the comfort he feels behind the wheel, tells them, apparently with regret, but actually happy to say it, that they have to wait another whole year.

The commercial, which ends with the onscreen line “It’s your journey”, highlights that, when it comes to comfort, Hyundai is thinking of every mile.

In another recent ad, the automaker introduced the 2023 Palisade as “the perfect team player”. Set to the tune of the 2020 single “Woo Hoo” by Olivier Bibeau, Kali J & Scott Dudley, the spot highlighted the SUV’s exterior design, interior design, as well as some of its most important features, like Smart Cruise Control with Curve Control, the 12.3″ Infotainment Display, Hyundai Digital Key, 12.3-Inch Navigation System, the hands-free smart liftgate, the 3rd-row power-folding seats, and the WiFi Hotspot.