Hulu has released a hilarious new commercial to promote its Hulu + Live TV service.

The spot is set at a Hulu corporate retreat and shows a group of employees clad in Hawai-style print shirts trying to come up with ideas for an easy-to-remember name for Hulu + Live TV. The team leader points out that nobody knows what Hulu + Live TV is. The team members declare that it comes with over 75 live channels with sports like NFL games plus Hulu’s entire streaming library plus Disney+ plus ESPN+. “What if we change the name?” one of the team members asks. Their leader invites them to share their ideas, which they do. However, “Super Hulu”, “Hulu Bold”, “Hulu + Live TV+” are labeled as bad ideas, but when a man suggests they call it “Hulu + Live TV+++”, the leader decides it’s a good idea, to everyone’s surprise. “It’s dumb, but we’re gonna go with it,” the leader declares.

The commercial ends with the new name appearing on the screen.

Hulu has been promoting its Live TV service in several other ads, so far, many including celebrities. Among them are Damian Lillard, Hornets G LaMelo Ball, Bucks F Giannis Antetokounmpo, Suns G Devin Booker, 76ers C Joel Embiid, Yankees RF Aaron Judge, Browns QB Baker Mayfield and WNBA Phoenix Mercury G Skylar Diggins-Smith.