Grubhub urges consumers to get their food delivered on time and at the lowest price in its latest commercial, which introduces a new concept: “Meatitation”.

The spot features a family gathering around the table when their food order arrives. While the father is shown taking a bite from his hamburger, the voiceover describes meatitation as a sense of calm that comes from being transported to your umami place.

“On time, lowest price, or we’ll make it right,” the voiceover says at the end of the commercial.

The offer is valid on eligible orders only and includes a minimum $5 perk and a max. $15 Perk if the order is delivered late.