Fritos has enlisted Thomas Rhett to star in a new campaign that shows that the iconic snack brand is “Down For Everything”.
The spot features the country music superstar and a friend doing all kinds of activities, such as strolling through the chips aisle of a grocery store, hanging out on the tailgate of a pickup truck, fishing, camping, and walking down the sidewalk while eating Fritos covered in hot sauce. Rhett is asking his fellow a series of either-or questions, including “Backroads or highways?” “College or pro ball?” “Mild or spicy?”. When they are in front of a shelf of Fritos products, the singer asks his friend which Fritos he prefers and, as they are unable to decide, start grabbing one of everything.
The commercial ends with the voiceover saying the tagline “Fritos. Down for Everything”.
Stacy Taffet, senior vice president of marketing at Frito-Lay, said “Fritos is inherently recognized as a brand that has shown up for generation after generation, whether at mealtime occasions or as a snack. It’s the chip down for any dip, meal, and any moment at our family gatherings or at our community events, and has a lasting tie to our roots. Fritos is a tradition. Those brand values are what make Fritos the stand-up chip that it is”.
“The Fritos brand has been such a staple in my house for as long as I can remember and is always around for some of my favorite things, like a college football tailgate with friends, or bonfires and chili nights with the family. Anyone who knows my music knows how nostalgic I am and how much I value the things in life that help create special memories, so the Down for Everything campaign is such a fun and natural fit for me,” Rhett said of his partnership with the brand.