Ford highlights the wading depth of 800mm of the Ford Ranger in its latest ad.
Created by AMV BBDO, the spot features a group of friends swimming in a lake, at night, at the light coming from the headlights of several Ranger pickup trucks. Toward the end of the video, which demonstrates the truck’s wading depth of 31.5 inches (800mm), the vehicles emerge from the water onto dry land.
Onscreen lines highlight that the Ford Range was awarded International Pick-up 2020 and What Car? Pick-up of the Year 2021.
The song playing in the background is the 2011 single “Wolf & I” by Danish recording artist Oh Land, from her self-titled second studio album. The track is available for purchase on Amazon for $1.29.
The automaker’s campaign for its Ranger Pickup also includes print and digital out-of-home ads featuring aquatic images shot by photographer Benedict Redgrove.