Fiat has recently announced that its iconic 500 city car will return to the North American market after a four-year absence, as an EV. The automaker has also dropped a hilarious commercial to highlight that this is “the only engine that can silence Italians even for a split second”.
The spot is set in a coffee shop and opens with a barista noticing a Fiat 500e passing by. Unable to take his eyes off the stunning vehicle, he forgets to stop the coffee machine from making coffee. People in the cafe’ are also distracted by the stylish appearance and – for a few seconds – all the noise vanishes. However, soon after that, they reprise their conversations and actions.
Onscreen lines inform that “this is the only engine that can silence Italians even for a split second”.
The all-electric 500e hatchback is already on sale in Europe. The North American version is expected to come with that car’s 117-hp electric motor and offer a driving range of about 150 miles per charge.
Fiat has shown three one-off concept cars at the 2022 Los Angeles auto show that highlight the car’s fashionable styling, which is the result of a collaboration with Italian fashion houses Armani and Bulgari, as well as contemporary furniture design firm Kartell.