Fetch by The Dodo promotes its insurance coverages in a new commercial, highlighting its mission to help adoring pet parents give their pets a happier, healthier and longer life.

Titled “What Are They Thinking?”, the spot features several dogs and cats looking straight at the camera, while voiceovers share their thoughts.

“Sometimes our humans stare deeply into our eyes trying to work out what we’re thinking. Well, we’ll tell you. We are thinking about you. How we want to spend all our time with you. Be your best friend. Anticipate your needs. Watch over you. Keep you safe from danger. Care for you when you’re sick. Check to make sure you’re healty and happy so we can live our best lives together. And we know you’re thinking exactly the same thing about us,” this is the message conveyed by the protagonists of the commercial, dogs and cats of different breeds. However, there also is a humorous twist, with a last dog asking “right?” at the end of the last sentence.

The spot concludes with the voiceover saying the brand’s tagline “Fetch – unmatched pet insurance, advice and love”.