Etsy celebrates new parents in its holiday campaign and showcases the wide variety of special items from sellers on Etsy, perfect for all kinds of occasions, including new parents.

One of the spots, created by 72andSunny New York, features a diverse cast of new parents as they experience their first holiday together through thoughtful, personalized gifts, while in the background the song “Baby Where You Are” by Mountain Man is playing.

“In this year’s campaign, we wanted to represent how the act of giving connects us in different ways. So whether you’re traveling to reconnect with loved ones after a long time, or celebrating as a family for the first time, giving is the universal expression of love and meaning for us all,” Alyssa Georg, creative director, 72andSunny New York, said in a press statement.

The campaign debuted on November 1st in the US and UK, with national TV and streaming in all markets.