eBay Vault Commercial - LeBron James Card

eBay has released a new commercial to announce the eBay Vault, which is a 31 thousand square foot, secure storage facility and digital marketplace for trading cards and collectibles.

The spot opens with a young man who dusts off his old trading cards and sells them on eBay. After being checked by a specialist, to make sure that they are authentic, the cards are sent into the Vault, which gives buyers the chance to get them immediately.

The ad also gives viewers a glimpse at features like eBay Livestream and fractionalization, which will be available in the future.

eBay explained that, once an item is in the eBay Vault, customers know their valuables are secure and “instant sale” becomes possible. While many customers will keep their items in the vault for years, once it is in the Vault then ownership can transfer from seller to buyer in a matter of seconds, without the need to re-authenticate, re-package or ship the item anywhere.

The eBay Vault is set to come next quarter and it is possible for it to expand into luxury goods.

Since introducing Authenticity Guarantee in 2020, eBay has authenticated more than two million items in four categories, and they expect to surpass five million items in the next 24 months.


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