DUPIXENT, a prescription medicine used to treat people 6 years and older with moderate-to-severe atopic dermatitis that is not well controlled, is promoted in a new commercial.
“Why hide your skin if DUPIXENT has your moderate-to-severe eczema or atopic dermatitis under control?” the voiceover asks in the opening of the 30-second spot, which features several children and teenagers introduced as real patients, such as Calla, Chad, Max, and more. The ad also informs that DUPIXENT targets the root cause of eczema and helps heal your skin from within, keeping you one step ahead of it. For kids six and up, that means clearer skin and noticeably less itch.
“With DUPIXENT, you can change how their skin looks and feels. And that’s the kind of change they notice,” the voiceover also says, mentioning that the medicine can cause allergic reactions.
“When you help heal your skin from within, you can show more with less eczema. Talk to your child’s eczema specialist about DUPIXENT, a breakthrough eczema medicine,” the voiceover adds at the end of the commercial.