Denny’s has released a series of new ads, part of its “Open for Anything” campaign.
One of them features a woman doing a dance which she calls her happy dance. When she is at Denny’s and her order arrives, she can’t help from busting these dance moves because, as the tagline reads, Denny’s is open for happy dances.
The chain’s “Open for Anything” campaign debuted earlier his year, in February.
The main spot highlighted that at Denny’s, they are open for a lot of reasons – “open for you earning cool points on dates, open for your special orders, for brain freezes, and fry thieves, open for old souls and kids at heart, for night owls and your food happy dances.” For this campaign, the chain partnered with 24 online creators, including Latina comedic maven Jenny Solares, dynamic father & son duo Randy and Brice Gonzalez, social lifestyle queen Elise Osafo, Elliott Norris and Matt Taylor, who brought their personal flavor to 12 limited-time-only menu items. Consumers are encouraged to follow the chain’s “Get That Cookie Dough Pancakes”, which is a collaboration with the Enky Boys and Jenny Solares.