Corona Premier Steps on the Beach Commercial

Corona promotes its Premier beer in a series of new ads.

One of them features a group of friends walking on a beach and finding a spot in the sand to put their cooler of Corona Premier, while the voiceover says that steps on the beach count just as much as normal steps, but they just lead to somewhere better.

“Is your light beer Premier?” an onscreen line reads at the end of the 15-second commercial, which is set to the tune of “Walking On A Dream” by Australian electronic music duo Empire Of The Sun.

The 2008 single, included on the group’s debut studio album of the same name, is available for purchase on Amazon for $1.29.

The beer brand has also enlisted several celebrities to star in its ad campaigns. Among them are pro golfer Rickie Fowler, actress Zoe Saldana, Bad Bunny, Snoop Dogg and Andy Samberg. The latter shared the screen in a commercial released earlier this year, promoting the Corona Extra. Devin Booker, Vince Carter, Christian Laettner and Sue Bird have also promoted the Corona Extra in a series of ads launched by the beer brand in 2022.

Tags: ,