The Connecticut Lottery Corporation has launched its holiday ad campaign, titled “The Spirit of Winning” and developed in partnership with creative agency Decker and Makiaris Media, which aims to highlight that CT scratch tickets make great gifts.

One of the spots features a man in a store trying to choose a Christmas gift for his mother. Helped by a friend, the man browses through items, struggling to find at least one good option. After leaving aside several decorative products, he is inspired by a snowman to get some CT scratch tickets for his beloved mother.

At the end of the commercial, the cute snowman is shown at the woman’s window, watching her reaction upon receiving the present from her son.

From TV through social, digital, OOH, and POS, the hero snowman pops up at the exact moments of gift decision making in the most unlikely of places, helping those holiday shoppers still searching for the right present, discover the perfect gift.

“We are very pleased with our holiday campaign this year. The Spirit of Winning is a great theme that will resonate with CT consumers. We’re really excited about our TV, radio and digital videos. All highlight that CT scratch tickets make great gifts, with a reminder coming from a surprising source. The ads are fun and humorous and will be a hit in our market. We have beautifully designed POS & digital ads with rich, classic holiday graphics that highlight our scratch game line-up very well.” said the Senior Director of Marketing, at the Connecticut Lottery Corporation, Pete Donahue.