Chobani advertises its zero-sugar yogurt in a new commercial, highlighting that’s “Impossibly delicious”.

The ad, from creative agency Wieden+Kennedy, features the reactions of a diverse cast of people who find out about Chobani Zero-Sugar. When told that “Zero-Sugar Chobani has zero sugar,” these persons, who are all neighbors spreading the news to each other, can’t believe that this yogurt actually has zero sugar, is lactose-free naturally and has sixty calories. The truth is all these facts are true, which makes an old lady exclaim “Impossibly delicious!”.

At the end of the commercial the tagline “Impossibly Zero Sugar Made possible by Chobani” flashes across the screen.

Sweetened with only natural, non-GMO sugar alternatives, this dairy product is available in various flavors, including Mixed Berry, Blueberry, and Strawberry.