Carwow promotes its app, which is “the free, easy way to change your car online,” in a new ad.
The spot features a family having dinner when a notification sound interrupts the silence. The woman whose phone rang checks the message and finds out that she has three new offers on her car on carwow. At this point, a huge blue “WOW” text jumps from the table, forcing everyone else to stand up and make room for it. An old lady is shown grabbing the cake from the table and taking distance from the unexpected “guest”.
“Have a WOW moment when you sell your car with CarWow,” the voiceover says at the end of the advert, mentioning the the carwow’s network of dealers around the UK bid to buy your car and all you have to do is accept the best offer.
Eventually, the tagline “sell your car for what it’s really worth” flashes across the screen.