Carmoola has launched its first-ever TV ad, titled “Why pay any other way?”.

The spot features a woman having a cup of coffee with a neighbor and telling her that she has just used nearly all her life savings to buy a car and she doesn’t have a whole lot spare cash at the moment. Her neighbor shows her the Carmoola app, which is a new way to pay for a used car because it allows you to pay monthly. “Carmoola? Why would I need that?” the woman asks. At this point, breaking news announce that a young man has been captured by pirates, who are demanding a ransom to set him free.

Shocked to realize that it’s her son, the woman remains speechless.

“Why pay any other way?” an onscreen line reads at the end of the advert, which debuted across the Sky network on 1st June 2022.

Carmoola lets you experience car finance freedom and pay swiftly online or at the car showroom, with no broker commissions. Rates are from as low as 6.9% APR.