The spot features a curly haired woman riding a bike while a male voice is heard saying “Your wellness is your journey and with almonds, an excellent source of magnesium…”.
At this point, the woman interrupts the voiceover, who it turns out is Al, California Almonds’ mascot, asking him if he has to do that every time. “I do, because I’m an excellent source of magnesium, to help support immunity,” he shouts while riding his bike, too. However, as he holds a bowl filled with almonds, he almost falls from the moped.
The commercial ends with the voiceover saying the California Almonds tagline, “Your friend in wellness”.
Based in Modesto, California, the Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 California Almond growers and processors, many of whom are multi-generational family operations.