Bupa, one of the UK’s leading healthcare specialists, promotes its services in a new advert that celebrates the uniqueness of health and Bupa’s role in providing expert healthcare wherever and whenever you need it.

Titled “This is health”, the spot shows how health is no longer confined to old-fashioned treatment tables, but is modern, accessible and all around us. “We used to think health was white coats and stethoscopes. That was then,,” the voiceover says in the opening of the 60-second film, which goes on by highlighting that “Today, health is so much more” and lists “our sensitive teeth”, “our niggling knees”, “our work-life balance,” and more.

A diverse cast of individuals are shown enjoying their food, finally drifting off to sleep, leaving work behind at the end of the day to head out and enjoy exercise, having fun with friends or doing various other activities thanks to Bupa, which helped them solve their sleep-related issues, their dental issues, their hormones-related issues. The ad also informs that Bupa offers cancer support and points out that your wellbeing is in your hands.

The soundtrack music is Jon Batiste’s 2021 single “I Need You”. The song is available for purchase on Amazon.