BMW promotes its 2022 Road Home Sales Event in a hilarious commercial, based on the idea that you never know what the road home will surprise you with.
The spot features a BMW owner driving home for the winter holidays to visit his parents. He is with his wife and kids and is joined by his brothers and sisters, too. As they all arrive in front of their childhood home, a red decorative ribbon placed on the house is blown by the wind and taken right on top of his BMW. Seeing the guests holding various gift boxes and the car with the bow on it, the old man, who welcomes his children together with his wife, tells his son, extremely surprised by this unexpected Christmas present, that he shouldn’t have and thanks him with a huge hug. Left speechless by this turn of events, the BMW driver is then shown in the passenger’s seat, on a ride through the neighborhood together. with the old man behind the wheel. “I can’t wait to see what you got your mother!” he tells his son, who is left speechless.
During the Road Home Sales Event, shoppers can get up to $3,250 off select Sports Activity Vehicles and sedans, now through November 30th.
The automaker informed that offers are available to qualified customers with excellent credit history who finance through BMW Financial Services NA, LLC and limited to customers who have owned a BMW model in the last 12 months. In order to qualify for a BMW Lease Loyalty Credit, loyal current or former BMW owners or lessees must show proof of ownership or BMW Financial Services NA, LLC account number and qualify for credit approval.