Blue Bunny promotes its range of ice cream in a new commercial from agency Barkley.

The spot is set at the D&D Lab from the Blue Bunny headquarters and features a group of three people at a Mix-Ins demonstration. The brand’s mascot, the Blue Bunny, shows them how the mix-ins are loaded in the Blue Bunny’s loaded treats, mentioning that each one is loaded to the last bite.

At this point, the man in the group can’t help from put his mouth under the tunnel from which mix-ins are falling.

“Blue Bunny. We make fun,” the voiceover says at the end of the commercial, which showcases the brand’s Load’d Sundaes Strawberry Shortcake, Load’d Cones Brownie Bomb, Load’d Bars Bunny Tracks, Load’d Cones Salted Caramel Pecan, and Twist Cones Chocolate Peanut Butter.