Cristiano Ronaldo says “we all have a great story to tell” in the latest ad for Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider.

Titled “the NFT Collection”, the 60-second spot features the football star delivering the following message: “We all have one great story to tell. One that starts with a humble beginning. Where we work hard. Dream big. And learn to believe in ourselves. Where we rise to every challenge. That’s how we can change the game. And together we can exchange the world. This is where our story begins.” At the end of the video, which showcases the seven animated NFT statues, each depicting an iconic moment from Cristiano Ronaldo’s storied career, he urges viewers to join him on Binance.

The CR7 NFT Collection, the first of a series of drops featuring the Portuguese football icon, will be available exclusively on Binance NFT starting November 18.

The launch of this collection is celebrated through a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs.

New users who register with Binance.com (and complete KYC) will receive a Cristiano Ronaldo Mystery Box. These boxes, available for the first 1.5M new Binance users who sign up with referral ID RONALDO, may include limited-edition Ronaldo NFTs.