Baskin-Robbins promotes its new Tiger Milk Bubble Tea in a new commercial.
The spot features a woman in a clothing store picking a tiger-print jumpsuit and drinking the new Tiger Milk Bubble Tea from Baskin-Robbins. This inspires her to choose all kinds of tiger-related items for her home, including a tiger rug, tiger-inspired cushions, and more.
“Find new reasons to celebrate,” the voiceover says in the 15-second ad, which informs that the drink is made with milk tea, brown sugar popping bubbles, and vanilla ice cream.
The commercial ends with the voiceover saying the brand’s tagline, “Seize the Yay”.
Inspired by Taiwanese milk tea, which typically contains tea, milk, and boba, Tiger Milk Bubble Tea was added to the menu earlier this month, on May 9. The new drink contains Black tea concentrate, creamy milk and is topped with a scoop of vanilla ice cream and brown sugar syrup to create the “tiger stripes”.
Founded by Burt Baskin and Irv Robbins, the ice cream company has nearly 2,500 shops across the United States and around 8,000 globally.