Janelle Monáe promotes the new Audi RS e-tron GT in a commercial that points out that, with Audi, people will never have to sacrifice one good thing for another.
The spot features the singer leaving the office, where she adjusted her metronome, and driving her Audi RS e-tron GT through the city, while in voiceover she is heard raising questions that give two options from which viewers are supposed to choose one. “Mine or yours? Reason or fun? Daring or thoughtful? Sensitive or strong? Sensitive or strong? Fast or long-lasting?” are some of Janelle’s questions.
Eventually, she parks the e-tron GT in a spacious lot on a rooftop and, after getting out of the car, explains that “Progress isn’t either or. Progress is everything”. An onscreen line introduces the Audi RS e-tron GT and reads that “Future is an attitude”.
Janelle Monáe is only the latest celebrity that joins the team of Audi’s brand ambassadors, which also includes Stella McCartney and Tom Hardy. The three celebrities became Storytellers for the German automotive brand and participated at the e-tron GT World Premiere earlier this year, on February 10.