Jeff Goldblum has reprised his role as inventor of Apartminternet, Bradd Bellflower, in a series of new ads for Apartments.com. The spots highlight that, on the rental website, you can easily find the perfect place for you, furnished with the amenities you want, by applying certain filters, such as in-unit washer & dryer, dishwasher, pet-friendly, and more.
One of the videos features Bellflower having several pants shredded in an apartment with no washer & dryer and explaining that the alternative to this is Apartments.com, where you can apply a filter on “in-unit washer & dryer” and find an apartment that has these appliances.
In another commercial, Bellflower pays a visit to a couple having an out-of-apartment experience after they see the result of an ultrasound test and realize they’re going to gave triplets. He tells them that Apartments.com can help them trade their love nest for an actual nest and then, as they are already into their new home, which is a better fit for their expanding family, comes up with baby names ideas.
Goldblum was enlisted by the rental website to portray Bellflower back in 2015 and has since starred in numerous commercials.