American Express Family on Hawaii Vacation Commercial

American Express has released a new commercial to highlight that, when you’re a Member, you always have a story to tell, and with Amex, it’s never a question of it’s going to happen, but when.

The spot features a couple who intended to go to Hawaii by themselves but decided to take their two sons with them and it turned out it was a great decision because the children had lots of fun and the parents were able to have time for them because they hotel they stayed in had baby sitters and they got the chance to go on date nights.

At the end of the commercial, which shows the four family members spending quality time together on their exotic holiday, the voiceover points out that, “with Amex, it’s never a question of if vacation will actually feel like vacation, it’s when”.

Other membership benefits include access to special dining events, including cooking demos and digital wine consultations, access to exclusive reservations, invitation to unique dining experiences thanks to Global Dining Access by Resy, members-only tickets to festivals like Coachella and select Broadway shows, member-exclusive experiences at some of the biggest events in sports, music, theater and more.

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