Amazon invites consumers to shop low prices for Back to School on Amazon in one of its latest commercials.
The spot, part of the “Back to School” campaign, is titled “Spend Less on Your Kids” and features actress Kathryn Hahn. “As a mom, I know kids are expensive as …. (word covered by a ringing bell). So this year, I’m just going to spend less on them,” she says in the opening of the 30-second ad, which sees her walking down a high school corridor. She encourages viewers to do the same, mentioning that, “with Amazon, you can still get your kids everything they need but for less of your money.” “So go ahead and spend less on your little smarty pants, your little class clown, your little llama lover, and your little baby giant,” she urges parents, pointing out that, “this year, no price is too low for your children”.
This year, the e-commerce company’s “Back to School” campaign, which includes other three ads, also starring Hahn, is obviously targeting budget-conscious shoppers. Earlier this month, after its “Prime Day” sales event, Amazon donated thousands of products to nonprofits and schools across the country. Many of the items were featured deals on Prime Day including back-to-school items, STEM toys, furniture and home décor, and sports and recreation equipment.